Cookie Policy

Last Updated: October 19, 2026

What Are Cookies?

Cookies are small text files that websites may place on your browser or device. Cookies can help websites operate properly, maintain security, remember preferences, measure website activity, and support analytics and marketing functions.

We may also use related technologies such as tags, scripts, pixels, browser storage, device identifiers, and similar technologies. References to “cookies” in this policy generally include these similar technologies where appropriate.

How We Manage Cookie Consent

Merit uses a HubSpot consent-management banner to provide visitors with choices regarding nonessential cookies and related technologies.

When you first visit our website, you may be provided with options to:

• Accept all available cookie categories
• Decline nonessential cookies
• Manage individual cookie categories and preferences

Your selections may be stored through necessary consent-management technologies so that the website can remember your privacy choices.

You may review or change your choices later by using the Cookie Settings control available on the website.

Cookie Categories

Google Analytics

We use Google Analytics 4 (“GA4”) to understand website traffic, visitor activity, website performance, and interactions with our website.

Google Analytics may process information such as browser and device information, pages viewed, referral source, approximate geographic location, analytics identifiers, session information, and website events.

Google Analytics cookies are controlled through our consent-management configuration. Analytics storage is denied by default until the visitor grants Analytics consent.

Google Consent Mode

Our website uses Google Consent Mode to communicate your privacy selections to supported Google technologies.

Before the applicable consent is granted, our configuration sets the following Google storage and advertising signals to denied:

• Analytics storage
• Advertising storage
• Advertising user-data permissions
• Advertising personalization permissions

When you grant an applicable category through the HubSpot consent banner, supported Google technologies may receive an updated consent signal.

Certain limited measurement requests may occur while storage remains denied. These requests are designed to operate without creating analytics or advertising cookies on your device.

HubSpot

Merit uses HubSpot to provide our cookie consent and privacy-preference experience.

HubSpot helps us display the consent banner, remember visitor preferences, and allow visitors to reopen their Cookie Settings after making a selection.

Certain HubSpot cookies may be necessary to remember consent choices or support website functionality. Other HubSpot analytics cookies may only be used when the visitor enables the applicable analytics category.

Cloudflare and Website Security

Our website may use Cloudflare and other infrastructure or security technologies to help protect the website, detect malicious or automated activity, verify legitimate visitors, maintain website availability, and prevent abuse.

These technologies may place necessary cookies such as __cf_bm or cf_clearance.

Because these technologies support website security and operation, they may remain active even when nonessential cookies are declined.

Website Forms and Conversion Measurement

We use website analytics events to understand when visitors successfully submit certain website forms, including contact and footer forms.

These events help us measure website performance and understand how visitors interact with our contact options.

Where those measurements rely on analytics storage or other nonessential technologies, they are subject to the applicable consent settings.

Changing or Withdrawing Your Consent

You may change your cookie preferences at any time by using the Cookie Settings control available on the website.

Depending on the options available, you may enable or disable individual nonessential cookie categories.

Withdrawing consent will apply to future use of the applicable nonessential technologies. Cookies that were previously stored may remain on your device until they expire or are removed through your browser settings.

Browser Cookie Controls

Most web browsers allow you to view, block, restrict, or delete cookies through browser settings.

Please note that browser controls operate separately from the preferences available through our consent banner. Blocking necessary cookies may affect the operation or availability of certain website features.

Global Privacy Control

Our consent-management platform is configured to support Global Privacy Control (“GPC”) where supported and applicable.

The effect of browser-based privacy signals may depend on your browser, jurisdiction, applicable law, and the technologies in use.

You may also manage your preferences directly through our Cookie Settings control or contact us regarding applicable privacy rights.

Third-Party Technologies

Certain cookies or similar technologies may be provided by third-party service providers. These providers may process information according to their own terms, agreements, and privacy practices.

For more information about how personal information may be collected, used, or disclosed through our website and service providers, please review our Privacy Policy.

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our website, technologies, service providers, consent-management practices, or applicable requirements.

If we activate, remove, replace, or materially change analytics, advertising, call-tracking, business-intelligence, or similar technologies, we will review whether this Cookie Policy and our privacy controls should also be updated.

The revised policy will be posted on this page with an updated “Last Updated” date.

Contact Us

If you have questions about this Cookie Policy, our use of cookies, or our privacy practices, please contact: